5 Essential Strategies For Marketing Your Business With Your Mobile Phone
By Gus Skarlis on October 24, 2013
5 Essential Strategies for Marketing Your Business With Your Mobile Phone
The world has gone mobile, and business owners everywhere are reveling in the new ways marketing can be done right from the palm of their hands. If you haven’t taken your marketing mobile, start today. Below are five marketing strategies you can employ from your mobile device that will help keep you connected, current, and help you gain customers and grow your business.
Tweet Updates From the Road
Are you attending a big industry conference at which you’ll be speaking? Are you traveling to a client meeting in another area of the state? Going to a trade show, or selling your goods there? Make sure you tweet these updates to your followers. It lets them know you’re engaged, involved, and in their area.
Send Pictures of Successes
If you have a blog or an email subscription list with followers, you should update them with pictures of company wins and client successes. For instance, if you own a construction company that just completed a beautiful new building, share it with those who follow you. A picture truly is worth a thousand words, and keeping them visually informed of what it is you’re doing can make a dramatic impact, resulting in sales or new customers.
Pass Along a Good Word
Let’s say you own a bridal shop and you come across a great article on how to choose bridal shoes. Send that article along to your customers via social media or email. You can do it right from your phone, you’re showing your customers that you’re there to help them, and of course it helps them think of your shop in relation to the purchase of something they need.
Facebook from Everywhere
Facebook has a fun feature that shows from what location you posted an update. If you travel around a lot for business, posting updates on your business Facebook page from your mobile phone shows your customers that you’re everywhere. This helps to position you in their minds as someone who is active and involved, who is energetic, and who is accessible.
Mobile Commerce
If you sell a product, mobile commerce is a great small business marketing technique that allows you to sell from virtually anywhere. Apps like Square offer a free device that can be plugged into your phone that will accept credit cards anywhere at a low fee. This helps you stay mobile, reach more customers, and grow your business.
If you’re a small business owner, mobile marketing serves both you and your customer. Not only can you be in more places, serving more people face to face, but you can stay in touch quickly and easily with your audience, so they come to see you not as just a robotic company, but as a person that truly cares about them. Everyone is on their phones, so use your downtime during travels and while relaxing to keep in constant communication with your customers.
Article by: Chaleigh Glass / Freelance Writer and Lifestyle Photographer
The world has gone mobile, and business owners everywhere are reveling in the new ways marketing can be done right from the palm of their hands. If you haven’t taken your marketing mobile, start today. Below are five marketing strategies you can employ from your mobile device that will help keep you connected, current, and help you gain customers and grow your business.
Tweet Updates From the Road
Are you attending a big industry conference at which you’ll be speaking? Are you traveling to a client meeting in another area of the state? Going to a trade show, or selling your goods there? Make sure you tweet these updates to your followers. It lets them know you’re engaged, involved, and in their area.
Send Pictures of Successes
If you have a blog or an email subscription list with followers, you should update them with pictures of company wins and client successes. For instance, if you own a construction company that just completed a beautiful new building, share it with those who follow you. A picture truly is worth a thousand words, and keeping them visually informed of what it is you’re doing can make a dramatic impact, resulting in sales or new customers.
Pass Along a Good Word
Let’s say you own a bridal shop and you come across a great article on how to choose bridal shoes. Send that article along to your customers via social media or email. You can do it right from your phone, you’re showing your customers that you’re there to help them, and of course it helps them think of your shop in relation to the purchase of something they need.
Facebook from Everywhere
Facebook has a fun feature that shows from what location you posted an update. If you travel around a lot for business, posting updates on your business Facebook page from your mobile phone shows your customers that you’re everywhere. This helps to position you in their minds as someone who is active and involved, who is energetic, and who is accessible.
Mobile Commerce
If you sell a product, mobile commerce is a great small business marketing technique that allows you to sell from virtually anywhere. Apps like Square offer a free device that can be plugged into your phone that will accept credit cards anywhere at a low fee. This helps you stay mobile, reach more customers, and grow your business.
If you’re a small business owner, mobile marketing serves both you and your customer. Not only can you be in more places, serving more people face to face, but you can stay in touch quickly and easily with your audience, so they come to see you not as just a robotic company, but as a person that truly cares about them. Everyone is on their phones, so use your downtime during travels and while relaxing to keep in constant communication with your customers.
Article by: Chaleigh Glass / Freelance Writer and Lifestyle Photographer
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